1. Geographical Location
Your business operates in a specific country. In this case, it may be beneficial to choose a country-specific extension.
2. Choose the Right Extension
Choosing the right domain extension helps potential customers know what kind of business you are in. For example, .com represents commerce, while .edu is usually reserved for education.
3. Pronounceable & Spellable
In general, it should be easy for potential customers or visitors to understand and spell. The domain name should be easy to say and write, with limited use of numbers and special characters.
4. Extendable
Choosing a domain name that is relevant to your area of expertise is good because it gives visitors an idea of what your field is. But don’t limit yourself to this opportunity.
For example, if you are organizing a jazz event, you might choose a domain name like jazzevents.com. But then you want to start hosting events other than jazz. In this case, the domain name may prevent you from attracting interested people.
5. Avoid Copyright Infringement
Do your research on the domain name you want to register. Make sure it is not already trademarked, copyrighted, or in use by another entity. This could lead to a dispute that could devalue your domain name. Not to mention that it can also cause brand confusion.
6. Good but not perfect
Don’t waste time searching for the absolutely perfect domain name registration. Use that energy to build a great brand.
Don’t let the search for the perfect website address stop you from starting your business.